In other words, it helps protect you as a business owner. A small blog or site is safe with a general terms model, but companies must include clauses specific to their operation. Copying the terms of a serious business doesn`t help you emulate them – instead, it could confuse users and maybe put you in legal trouble. Terms and conditions should always be unique and specific to your business. If this is not the case, they may create a false impression among customers, create confusion that will have a negative impact on turnover and not protect business in the event of a slip-up.